Apple seems to be always in controversies. Sometimes due tom Downfall then sometimes Because of its Upraise Sometimes Because of it’s Awesome and Unexpected Product Launches while sometimes for exactly opposite. But Apple was never out of Page 3. Since the Launch of iPod and iPhone people were reluctant to care less about what Apple is up to next. People were always curious about it. But this also leads them Higher expectations from a world which might be responsible for the Disappointments for latest Apple Products. Many People say that if Steve Jobs would be alive he would have never let Apple go down again and could have possibly saved Apple. While some say that Apple is not drowning to save it. But really, What is Apples Future?

Reasons Why Apples Future seems to be Going Down
Well the exact reasons cannot be estimated but we can see many events where apples Future seems to be going down. In the past few years hardly any Product from apple has got a complete positive review from the audience. iPhone 5 was called as big time flop as there were hardly configuration upgrades from previous model other than screen size and Wi-Fi version. Siri, Apple Maps were very criticized by the users after iPhone 5 launched.
When all these things are happening, Apples competitors such as Samsung, Motorola, BlackBerry are continuously making changes in their Products to impress their Consumers with Lower Price. And Hence Consumers are asking “Why should we Waste Money on Such thing Which is not Worthy for its Price? (Specially iPhone 5)”. Apple cannot survive completely on an iPod and it is the only product which is not failed yet. All other Products such as iPad, iPhone, Apple TV etc. have got better alternatives for consumers in the market hence Apples Future in the Market seem really dark.
Can Apple Really Survive from this is Just Time Being ?
It is not like Apple never faced such Downfall Before. The only difference is that they had Steve Jobs before and he not only made Apple to Survive in the Market but also made it one of the reputed companies around the World. The great management skills possessed by Steve Jobs made Apple a great fortune. But does that mean that only Steve Jobs can save the Apple? I personally think “NO”. Apple may have been led by Steve Jobs but there were other people who were contributor for the Success of Apple which they were never credited for. Apple still holds a Great name in the market, and coincidence of bad year for Apple after Steve Jobs death does not mean Apple is nothing without Steve Jobs. It can also mean that Apple just had a Bad Luck in a year. But we cannot ignore the Market covered by Apples Competitors in this one year. So the Question obviously arises about Apples Future.
Is Apple Facing More Competition From its Competitors?
Apart from Apples so called Downfall, we might say Apple might have been careless about its competitors. Yes, after Steve Jobs death Many companies tightened their belts to Cover the Market as they Knew that Most of the People would not take Apple positive after this incident and hence they started making as best as they can. Samsung launched many Awesome Mobiles last year which gave very tough competition for Apple products. Even when Apple iPhone 5 was launched, Many People compared it to Samsung Galaxy S3 which clearly explains How Samsung Manged to Compete with Apple with its High Range Phones. Nobody can deny that iPhone 5 suffered a great loss due to Samsung Galaxy S3. So Facing Competition from competitors can be another hurdle for Apples Future.
Did Steve Jobs Death affect Apples Future?
Most of the Readers will directly Jump to the Opinion “YES, it did.” Well actually I think same. But it was not completely responsible. Steve Jobs was Known for his Presentation skills and his Connection with People. Obviously this was the main reason behind his Success and another was his market strategies. We can say that sudden changes in Apple might have been responsible. So somewhere Steve Jobs death was responsible for Apples Bad year 2012.
What People Really Want from Apple?
Apple is famous for its quality Products. And people want to buy a good Product they will not care about money. Also Apple Products are considered as Status Symbol, which is another main reason why people Purchase Apple. But this cannot stay forever if they keep compromising over the quality and try to make model only just for the sake of Apple’s name. People are ready to Pour money if they find it is Worthy. iPod has not faced any competition yet but we cannot say it will not happen. If the proper steps are taken to the satisfaction of customers and Proper management then Apples Future will not be in danger but if they neglect this soon it will be in danger. So if we review all the Apple Customers around the World all they want is something Better than typical Products which can make Apple products Unique. Which was considered as Specialty of Apple Products.
Conclusion
All these things means that Apple had a bad year in 2012 that does not mean that Apples Future is surely in danger, Apple Stock went down, Apples Products got Flop but still Apple has great Potential and good name in the Market with which they can easily recover and who knows they Might get even Better!





You are talking in right way……. Apple gets lots of competition because Appleonly launch one or two smartphones . but, other companies are launchng many phones per year with latest features……. Also, apple product has very shonking high price when compare to other companies……
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Absolutely Arpan. But Do Not Forget that Apple is Famous for its Quality and Standard which cannot be matched with other companies. Moreover if they Launch more than 2 Smartphones a year then Apple’s reputation won’t be like before instead they will be counted within other Cheap Phones. Apple is all about standards but Apple is loosing it due to other Reasons
I read today that Apple is working on Iphone 6 or may be new device…lets see what is hidden in the layer of future.
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apple is famous for its best quality Product and amazing features ,those people who want quality Product .their always believes on apple.i think apple will back .
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Hi Ravi,
It’s nice article you have written. I think Samsung’s threat is biggest for Apple. And it’s biggest competitor of it.
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Yes Zeeashan
Recent Market Analysis Shows That Samsung has Launched Perfect Phones for the Right Budget and Targeted Customers with Study. Hence it is Proving to be a Great threat for Apple when Apple was facing Downtime
Although I use a nokia fone but still I like apple most. apple has great image in the world of trade and has became the part of life of many people. nokia or Samsung can not break out my belief in apple. apple is such a brand on which we can trust blindly.
Well Ashwani According to Me one should not trust anything Completely.. Yes it’s Got Really very Good Impression among Customers but that does not mean it’s Perfect